Name: Marketing, 6th Student Edition
Price: 119.00 USD
ISBN: 9798214101590

footer-menu

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

mindtap-school

container

zone1

header-menu

Best Buy Bundle

Stand Alone Component

Product

owl-v2

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

zone3

main

mindtap

zone2

webassign

PDP CTAs

Get the Resources You Need

demo-promo-2

Promo

footer-resources

footer-content

header

product-detail

header-resources

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

config

cengage:links

Product Detail

pdp-ctas

James L. Burrow

Burrow's MARKETING, 6th Edition, teaches students marketing technologies and practices for their personal goals and future careers, identifying and analyzing marketing applications to formulate plans for business ventures. This marketing approach aligns with foundations and functions required to market goods, services and ideas to consumers. Crucial skills for marketing, professional development, customer service and digital marketing strategies are emphasized, allowing students to stay updated with industry trends, knowledge and tools to leverage social media as a marketing platform. Chapters feature real-life examples and case studies related to marketing strategies, illustrating how students are learning to connect to the business world. DECA Winning Edge features empower students to practice their knowledge and skills, compete in DECA competitive events and prepare for the workplace.

Cengage Testing, Powered by Cognero®, is a flexible, online system that allows you to import, edit and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom or wherever you want. 

Cengage Testing, powered by Cognero® Instant Access 

 The Instructor's Companion Website for Burrow's MARKETING, includes many helpful tools for teaching and learning, including a Teacher’s Resource Guide, a Solution and Answer Guide, PowerPoint ® presentations, Correlations to YouScience ® (Precision Exam) Industry Certification Exam Standards, Transition Guide (5e to 6e), MindTap Educator Guide and more!

 Instructor's Companion Website

Burrow's MARKETING, 6th Edition, teaches students marketing technologies and practices for their personal goals and future careers, identifying and analyzing marketing applications to formulate plans for business ventures. This marketing approach aligns with foundations and functions required to market goods, services and ideas to consumers.

K12 Print + Digital Bundle: Marketing, 6th Student Edition + MindTap (1-year access)

K12 Print + Digital Bundle: Marketing, 6th Student Edition + MindTap (6-year access)

Our online learning solutions are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. With Burrow's MARKETING, K12 MindTap (1-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but also meets the unique learning needs of each student. 

Marketing, 6th K12 MindTap (1-year access) 

 Our online learning solutions are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. With Burrow's MARKETING, K12 MindTap (6-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but also meets the unique learning needs of each student.

 Marketing, 6th K12 MindTap (6-year access)

Marketing, 6th Student Edition

Marketing, 6th Student Edition

Publication Details

Formats and Pricing

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources